Bridging The Gap

Perspective

Digital
Print
TV

There’s a 10-year difference in the life expectancy of non-Indigenous versus Indigenous Australians.

 

The Challenge

There’s a 10-year difference in the life expectancy of non-Indigenous versus Indigenous Australians, with overall health and education being the largest contributing factors. 

Menzies School of Research and Charles Darwin University collaborated to create the Bridging the Gap Foundation, to create awareness about this 10-year gap, and raise funds to help close the gap. 

 

KWPX was tasked with taking the Foundation’s core message and getting it to the right people, at the right time, through the right channels.

The Solution

We created a highly emotive film, supported on digital channels with a content-rich website. 

The film and all supporting content was driven to Australian corporates, through both digital and philanthropic channels.

Centred on two young girls, one non-Indigenous, and the other Indigenous, the film directly compares their lives, their hopes, and their potential futures.

 

This highlighted the tragedy of the vastly different potentials they faced, with the Indigenous child’s future under threat because of a lack of access to education around healthcare.

The aim was to literally stop people in their tracks and encourage them to help change this reality by supporting the Foundation. 

The Result

The 2018 campaign raised over $4M in government grants, $120K from the public and received in-kind sponsorship from TV partners across the country to the value of $250K.​

In the second phase of the campaign, we redeveloped the website to function as a fundraising platform, allowing for tactical digital campaigns.
From May to August 2020, over 2800 individual donors responded to our social media fundraising campaign, with over $250 000 raised.​

We continue to work in partnership with BTGF to raise awareness and funds to address this issue.

Let's chat

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Better Business

Kwpx Kaurna yartangka yuwanthi. Kwpx stands on Kaurna land. We work across Kaurna land and Larrakia land in the Northern Territory. We take pride in everything we do and see reconciliation as important work for all Australians.

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Adelaide

Level 1, 251 Rundle Street
Adelaide SA 5000
08 8217 9100

Darwin

The Village Workplace
Level 1, 38 Parap Road
Parap NT 0820
08 8941 1799

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Adelaide
Level 1, 251 Rundle Street
Adelaide SA 5000
08 8217 9100
Darwin
The Village Workplace
Level 1, 38 Parap Road
Parap NT 0820
08 8941 1799
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