Your Money. Your Way.
loOt is on a mission to disrupt the world of investing. To annoy the finance bros. To un-fan the fandangled.
The Mission
loOt’s mission is to shake up the gate-kept world of investing. There is often the misconception that investing your money is overly complex and confusing, that only the rich can invest and that investing must be handled by an expert.
The team at loOt believe anyone can build wealth, this is where their app will come in.
Designed to demystify the world of investing by breaking down the jargon, educating users and encouraging members to take control of their financial future. loOt’s app (due to be released in 2024) removes the intimidating side of investing, it teaches their customers the how-tos and encourages users to be confident in their skills, providing the guidance and practical tools to achieve financial freedom. But before launch, they needed a website, a digital home for their community.
The Solution
Our goal was to create a landing page that hooks early adopters and entices them to subscribe in preparation for launch of the app. A place to direct attention and build momentum. Nick, our lead UI/UX designer’s vision was to bring loOt’s punchy messaging and colourful branding assets to life through animation and interactivity.
Our goal was far from a boring landing page, our team were dedicated to creating a digital experience that was modern and engaging with
slick app imagery and focused content which clearly articulates Loot’s brand, tone of voice, key messages and points of difference.
The LoOt webpage has been designed to grab user’s attention, demonstrate how LoOt is different to traditional finance systems, and provide a snapshot of what will be available in the app. As well as encouraging people to register and be the first to hear about the launch.
The Results
The final loOt website provides a unique and fun digital experience designed to intrigue users and be remembered. Through clever “scrollytelling” around the impending release of the mobile app, it also builds anticipation and for launch. The website entices users to “Sign Up” to be notified of the app’s release, building momentum whilst also entertaining people and building trust in the loOt brand.
Investing doesn’t need to be boring and neither does a website experience! Having a well made, unique and eye-catching website is one of the best ways for your brand to stand out online.
