Menzies Health Lab
Chronic diseases account for 90 per cent of all deaths in Australia. Menzies aim to engage and educate Indigenous communities about some of the major contributors, about positive lifestyle choices and taking ownership of their health.
The Challenge
Chronic diseases account for 90 per cent of all deaths in Australia. The major contributors are Smoking, poor nutrition, alcohol misuse and physical inactivity. The Menzies HealthLAB is an innovative and educational travelling health program which aims to
directly engage youth and Indigenous communities in the Northern Territory, to educate them about positive lifestyle choices and taking ownership of their health. The HealthLAB required an interactive tool to help achieve this awareness.
The Solution
We used experience and impact mapping to identify what might have the greatest influence on the target audience. The insights clearly showed that ‘selfies’ were an obvious way to reach and engage young Australians. They value self-image, and are never far from their phones and Artificial Intelligence is second nature to them.
Kwpx therefore developed the ‘Time Machine’, an interactive web-based App that uses facial modelling technologies backed up by years of forensic & medical art research to show the user how they would age with a healthy lifestyle compared to how they would age with smoking, excessive alcohol or an unhealthy lifestyle.
To ensure immersion, the ‘Time Machine’ used a simple, yet extremely engaging experience pulling young people’s habit of selfies to see themselves age through time, providing a glimpse of their future selves, based on lifestyle choices.
The award winning ‘Time Machine’ has already made a big impact, as HealthLAB visits schools and communities across the Northern Territory.
The Result
In 2020, The Time Machine won the iAward for the not-for-profit and community solution of the year category at the SA/NT Australian Information Industry Association iAwards, which recognises and rewards excellence in Australian innovation.
The ‘Time Machine’ is now in use, and having a big impact, as the HealthLAB visits schools and communities across the Northern Territory.
