The Time Machine

Menzies Health Lab

Digital

Chronic diseases account for 90 per cent of all deaths in Australia. Menzies aim to engage and educate Indigenous communities about some of the major contributors, about positive lifestyle choices and taking ownership of their health.

 

The Challenge

Chronic diseases account for 90 per cent of all deaths in Australia. The major contributors are Smoking, poor nutrition, alcohol misuse and physical inactivity. The Menzies HealthLAB is an innovative and educational travelling health program which aims to

directly engage youth and Indigenous communities in the Northern Territory, to educate them about positive lifestyle choices and taking ownership of their health. The HealthLAB required an interactive tool to help achieve this awareness.

The Solution

We used experience and impact mapping to identify what might have the greatest influence on the target audience. The insights clearly showed that ‘selfies’ were an obvious way to reach and engage young Australians. They value self-image, and are never far from their phones and Artificial Intelligence is second nature to them. 

Kwpx therefore developed the ‘Time Machine’, an interactive web-based App that uses facial modelling technologies backed up by years of forensic & medical art research to show the user how they would age with a healthy lifestyle compared to how they would age with smoking, excessive alcohol or an unhealthy lifestyle.

To ensure immersion, the ‘Time Machine’ used a simple, yet extremely engaging experience pulling young people’s habit of selfies to see themselves age through time, providing a glimpse of their future selves, based on lifestyle choices. 

The award winning ‘Time Machine’ has already made a big impact, as HealthLAB visits schools and communities across the Northern Territory.

 

The Result

In 2020, The Time Machine won the iAward for the not-for-profit and community solution of the year category at the SA/NT Australian Information Industry Association iAwards, which recognises and rewards excellence in Australian innovation.  

The ‘Time Machine’ is now in use, and having a big impact, as the HealthLAB visits schools and communities across the Northern Territory.

 

Let's chat

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Kwpx Kaurna yartangka yuwanthi. Kwpx stands on Kaurna land. We work across Kaurna land and Larrakia land in the Northern Territory. We take pride in everything we do and see reconciliation as important work for all Australians.

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Adelaide

Level 1, 251 Rundle Street
Adelaide SA 5000
08 8217 9100

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The Village Workplace
Level 1, 38 Parap Road
Parap NT 0820
08 8941 1799

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Adelaide
Level 1, 251 Rundle Street
Adelaide SA 5000
08 8217 9100
Darwin
The Village Workplace
Level 1, 38 Parap Road
Parap NT 0820
08 8941 1799
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