Weber’s Outdoor Kitchen range is truly spectacular and second to none. Driven by lockdowns, Weber needed a way for their customers to visualise the possibilities of a custom outdoor kitchen in their home.
Taking outdoor kitchens to the next level.
Weber really wanted to replicate their in-store experience and create a way for customers to visualise, design and build their outdoor kitchen without having to leave the comfort of their own home. Driven by lockdowns and people’s inability to venture out to a Specialist Store, we had to ensure that customers could easily design a layout from their phones.
The ultimate goal with any digital experience is to keep the users front of mind.
For Weber’s customers, we had to ensure that the journey to create their custom kitchen (one with many variations) was easy to follow and clearly visualised at every stage.
Our designers had to unpack then reassemble the overall user experience to accommodate for a tiny mobile screen. Easier said than done! Allowing for a broad selection of left and right modules, space dimensions, accessories, while keeping the barbecue front and centre!
Ignite the experience.
Working collaboratively with Weber, our team created a slick, intuitive and polished experience complimented by a sleek design. Customers can now explore their creative side and visualise the range and variety of products Weber kitchens has to offer.
One of the biggest selling points of the Weber Outdoor Kitchen Designer is the ability to view lifelike renders of all of the available products, giving customers the ability to visualise and customise their build.
An award-winning product
“Overcoming challenges to provide a great experience” – In 2022, the Weber Outdoor Kitchen Builder App received a tech innovation award from Inside Retail Australia.
Weber Store Development Manager, Luke Staunton was interviewed about the philosophy behind this innovative retail tool.
When Covid shut down retail stores and changed the way people shopped, Weber came to us with a goal and a vision to bring their products into people’s homes; a seamless and easy way for customers to customise and visualise what a Weber outdoor kitchen could look like. Luke Staunton summed it up pretty nicely when he said…
“The future of the company will be be driven by technologies like this, that make our lives easier”
With the latest release (May 2023) some exciting new functionality has been rolled out. The Weber Outdoor Kitchen Commercial App is now available and helps Weber to partner with builders like never before.
The app now allows builders to offer their clients a custom link to build a kitchen using only the products that can be installed at their property – all with custom pricing.
Simplifying this process cuts down on confusion and endless communication, while allowing users to play around, try different layouts and visualise how an outdoor kitchen will look in their space.
This newest release continues to build on Weber’s offering to the market and strengthens their relationships with their commercial partners.