South Australian Tourism Commission

SA Travel

UX Design
App design and development
Watch App design and development

South Australian Tourism Commission's purpose is “to win hearts, grow futures and change minds” and they have great enthusiasm for what they do.​


The Challenge

South Australian Tourism Commission is passionate about discovering and sharing South Australia’s hidden gems with the world. They are really proud of South Australia and go above and beyond to showcase the most unique and remarkable places and experiences our state has to offer.

They came to us with a vision for their new app. With a range of unique content, they needed an easy way to provide personalised info to visitors to the state. A simple way to promote tourism for interstate visitors, as well as encourage local exploration.

The Solution

As with all our projects, we started with a personalised workshop and Discovery Phase; designed to streamline everyone’s vision for the app, extract the highest priorities and build a strong foundation for the project.

Working closely with SATC to understand their users was key, from early on in the project it was agreed that an Apple Watch app would be perfect for users, placing all the info they could need right at their fingertips! Or at least on their wrist.

The Result

“SA Travel Mate” is a personalised, well-informed local tour guide. iOS and Apple Watch users can ask questions about South Australia and the app will produce your answer – from advice on the best holiday destinations, places to eat and things to do, to the more practical elements of planning your SA trip.

The result is a simple and beautifully-designed digital experience with a clever bot, “SAM” working behind the scenes to ensure all info is current and up to date!

Let's chat over

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Level 1, 251 Rundle Street
Adelaide SA 5000
08 8217 9100
The Village Workplace
Level 1, 38 Parap Road
Parap NT 0820
08 8941 1799
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