Swell Brewery have a strong brand and stunning assets. Their beer is pretty good too. They came to us to refresh their website and bring their online presence in line with the rest of their brand.
In 2019, with the craft beer industry gathering momentum, Swell Brewery Co. opened in McLaren Vale. With stunning scenery, an epic setup and amazing local beers, they quickly became a favourite spot for both locals and visitors.
Swell came to kwpx to design and develop a brand new Shopify website to match the reputation they had built.
The new online presence needed to truly reflect their brand’s look and feel. Their current site was not performing as it should, it was difficult to maintain, broken in some areas and didn’t reflect the brand direction that they were going in. On top of this, they had plans to launch a new beer club and needed a solid digital presence to advertise, gain new members and manage subscriptions.
All our projects begin with an in-depth discovery process. During this phase, we identified that, as well as functionality issues, the existing website was not ranking well for SEO, had limited content featured and didn’t make use of Swell’s distinctive brand assets.
But before jumping into a shiny new design, we need to dig deeper, to review and refine their digital brand and current content. Our Web Content Audit allowed us to provide guidance on what was needed on key pages. From copy, imagery and videography to tone of voice and personality – reviewing the existing information allowed us to identify key web elements we needed to hit in order to advance the user experience and increase SEO ranking.
Without this, even the most stunning site could still be missed or ranked low by Google.
Using this audit as the foundation, our design team brought the vibrant Swell brand into the digital space!
With a refreshed Shopify website, the final site is easy to use, focussed on the customer and guides users on their journey. The work included updated designs for the homepage and high-traffic pages, an updated and easy to use eCommerce experience and a refreshed Shopify theme to allow for simple and clean page builders.
For their new beer club we installed Brewerym8. An effective and customisable App that allows Swell to offer their customers both “build your own” and “brewery curated” packs – ensuring there was something for every beer lover!
The simple integration allows for easy customisation and creates a perfect way for breweries to manage subscriptions and ensure their members are kept happy and engaged!