The University of South Australia

Unstoppable 2.0

TV
Outdoor media
Digital media
Print​
University of South Australia unstoppable 2.0 campaign

An unstoppable mindset has always been part of Uni SA. It was our job to translate this onscreen and cement it as part of the Uni's appeal.

 

The Challenge

UniSA is an institution to be admired. With a path set by their strategic Enterprise 25 plan, they have a clear understanding of the course they are on. 

KWPX was tasked with helping to re-imagine the brand position and light the way on this direction. Communications and campaign

 

outputs served a functional recruitment drive, but it was evident that the organisation had an underlying universal truth – that unstoppable people gravitate to the institution.

Our challenge was to bring that notion to the fore.

The Solution

A series of stakeholder interviews were conducted to gain a greater appreciation of the broader organisation. We moved beyond undergraduate student recruitment, doing research and group consultations with international student recruitment, researchers, post-graduates, industry partners and people and culture areas of the organisation.

We found that this ‘unstoppable’ mindset organically lives in the organisations and its people. And it is the common thread that runs throughout the institution. Articulating this, and building it out into a framework, provided a launchpad for creative concept development.

Six films were created, following the lives of students at UniSAshowing real-life examples of the excellence, opportunities, and industry leadership the institution is synonymous with. 

These films demonstrated that ‘unstoppable’ can take you further. Can take you where you want to get to.

The films were part of a fully-integrated campaign that included television, cinema, radio, OOH, online, direct and social.

 

The Result

While this work delivered campaign outputs that helped drive market share improvements for graduate recruitment, it was so much more than that. 

The sentiment of ‘unstoppable’ has been embraced by all divisions within the university and has become a springboard for everything UniSA does.

 

UniSA unstoppable 2.0 campaign

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Better Business

Kwpx is a creative company that specialises in communication, and we respect how important language is to all Aboriginal Australians. As a company that works on Kaurna, Whadjuk Noongar, and Larrakia Country, we want to acknowledge the importance of connection to the Country. We take pride in everything we do and see reconciliation as important work for all Australians.

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Adelaide

Level 1, 251 Rundle Street
Adelaide SA 5000
08 8217 9100

Darwin

The Village Workplace
Level 1, 38 Parap Road
Parap NT 0820
08 8941 1799

FREMANTLE

131 High Street
Fremantle WA 6160
0422 174 663

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Adelaide
Level 1, 251 Rundle Street
Adelaide SA 5000
08 8217 9100
Darwin
The Village Workplace
Level 1, 38 Parap Road
Parap NT 0820
08 8941 1799
FREMANTLE
131 High Street
Fremantle WA 6160
0422 174 663
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