Workwear

From a brand proposition to a brand name, Adelaide’s Finest Supermarkets at Frewville and Pasadena have made it their mission to define the finest in everything they do. When it came to kitting out their 300-odd employees in a uniform, it was important the garments were environmentally-sound, hard-wearing, comfortable, and fit for all the hot, cold, and wet work the team undertakes on the daily. Adelaide’s Finest Workwear has been designed to exacting standards using a custom hemp-cotton blend sourced from Adelaide’s sister city, Qindao and cut and sewn in Wingfield, South Australia. More than a supermarket, this design campaign positions Adelaide’s Finest as a lifestyle brand and employer of choice.