Media

As your media partner, we understand the importance of creating connections...

...we work to amplify your brand across the full customer journey.

We partner with brands that are ready to accelerate their growth. Brands who are ready to speak to their audience and, importantly, drive them to take action. Today’s marketing landscape has become shallow, driven by automation and algorithms. To create growth, we strive to understand problems before building the solutions.

We are highly experienced in the delivery of large and complex national campaigns. Our media planning and buying approach is based on integrity, independence and ingenuity. Our insightful use of data allows our planners to deliver best-in-class channel strategies that maximise our clients’ reach, impact and spend.

Our
media
expertise

Media Planning & Buying

Our media team are a dedicated group, focussed on making the most of your creative. The most beautiful, well designed, perfectly worded campaign is only effective if it is seen by the right people at the right time.

Our experienced media planners and buyers develop customised media strategies designed to reach your target audience, drive engagement, and deliver measurable results. From negotiating the best rates to optimising your media mix, we have the skills and expertise to maximise our clients’ reach, impact and get the most from your media spend.

  • Digital Performance & Retargeting
  • TV & Radio
  • Cinema
  • Email Campaigns
  • SEM
  • Social Campaigns
  • Outdoor

Digital First Campaigns

Within today’s digital landscape, our media team’s goal is to empower your brand online and elevate your digital footprint. Our digital media campaigns are developed to engage, inspire, and convert your target audience.

From the initial strategic planning through to execution, we employ a data-driven approach ensuring every click, impression and interaction counts. With the optimal ad placements, compelling content creation and precise audience targeting, we unlock new levels of growth for your brand.

  • Strategy
  • Programmatic trading 
  • Prospecting
  • Retargeting
  • E-comm
  • Paid Search

Digital Performance & Retargeting

Driven by your business goals, we focus on maximising the impact of your online marketing efforts. Our experienced media team are experts in tracking and analysing key performance metrics providing actionable insights and data-driven recommendations.

By leveraging retargeting techniques, we’re able to re-engage users who have shown interest in your brand, create maximum visibility, reinforce your message as well as focussing on optimising your conversion rate.

When a campaign goes live, we know the work has really just begun. We work tirelessly to deliver exceptional results and maximise the return on your advertising investment.

  • Strategy
  • Retargeting
  • Programmatic Trading
  • Prospecting
  • Paid Search
  • E-comm

Media Partnerships & Sponsorships

Not all partnerships are created equal. We have long standing relationships with our media partners, ensuring we are in the best position to negotiate and secure the best position for your creative.

With a 30 year history, our media team are some of the most experienced and connected in the industry, driven by your goals, we work to boost your exposure and campaign reach.

  • Content partnerships
  • Cross-media partnerships
  • Brand sponsorships
  • Event sponsorships
  • Partnership management
  • Cross-channel marketing

Independent Media Planning & Buying

Remaining independent allows our media planning and buying teams to have a client-centric approach. With a collaborative approach, and without being locked into agreements or affiliations, we offer unbiased advice and tailor agile strategies that align with your unique needs and objectives.

  • Strategy
  • Digital Performance & Retargeting
  • TV & Radio
  • Cinema
  • Email Campaigns
  • Socials
  • Outdoor

Spotlight on...
Flinders University logo Flinders University

We set out to amplify Flinders Universtiy’s Fearless campaign launch, to create a splash and to get noticed. It was critical to demonstrate to the stakeholders; faculty, teachers, business leaders and parents that Flinders University is: Fearless in what we say. Fearless in how we show up.

Innovative Stakeholder Engagement and Content Creation:  

  • A video series of ‘Fearless Conversations’ delivered as live streams, hosted by a journalist and key industry professionals
  • Follow up articles and content for The Advertiser, the wider Newscorp ecosystem and Flinders University owned channels
  • A print and digital media campaign 

The result was accelerated growth of stakeholder engagement and SEO 

Our Work
  • Media Services - Flinders University in the Sunday Mail
  • Online advertising for Flinders University
  • Print advertising for Flinders University
  • OTR logo
  • Coopers logo
  • RAA logo
  • Flinders University logo
  • Adelaide Fringe logo
KWPX office space

What is different about kwpx media?

Why us?

Our method is DEEP™. This isn’t a marketing slogan, it is at the core of our philosophy. It is built into everything we do. And our media offering is no different.

All of our work begins with a phase designed to go deeper and uncover insights. This time is focussed on exposing the problem and building a solid foundation. We ask questions, we start with “why?”. We don’t believe in a one-size-fits-all approach.

Our Media Team

  • Kayla Bath - Staff Portrait

    Kayla Bath

    Senior Media Manager

  • Sahara Boniface - Staff Portrait

    Sahara Boniface

    Media Executive

  • Jaimee Shurdington - Staff Portrait

    Jaimee Shurdington

    Media Manager

  • Natalie Morley - Staff Portrait

    Natalie Morley

    Executive Director of Media

  • Sarah Abhoulson - Staff Portrait

    Sarah Aboulhosn

    Media Manager

  • Georgia Rowntree - Staff Portrait

    Georgia Rowntree

    Media Executive

  • Elaine Zhang - Staff Portrait

    Elaine Zhang

    Digital Media Executive

  • Tierney Duffy - Staff Portrait

    Tierney Duffy

    Media Executive

  • Emma Flaherty - Staff Portrait

    Emma Flaherty

    Media Manager

  • Jodie Palmer - Staff Portrait

    Jodie Palmer

    Media Director

  • Kate Moroney - Staff Portrait

    Kate Moroney

    Media Executive

  • Kellie Grant - Staff Portrait

    Kellie Grant

    Senior Media Manager

  • Maddy Papillion - Staff Portrait

    Maddy Papilion

    Senior Media Manager

  • Michelle Grogan - Staff Portrait

    Michelle Grogan

    Media Director

  • Stephanie Diaz - Staff Portrait

    Stephanie Diaz

    Senior Digital Media Manager

  • Tanya Salvi - Staff Portrait

    Tanya Salvi

    Digital Media Executive

  • Ella Le - Staff Portrait

    Ella Le

    Digital Media Executive

  • Oliver Whelan - Staff Portrait

    Oliver Whelan

    Digital Media Director

  • Tessa Briscoe

    Media Director

FAQs

  • What is media?

    Media refers to various communication channels used to share information, entertainment, and messages with a wide audience. It includes mediums like television, radio, newspapers, magazines, and the internet. Essentially, media is a way to communicate and reach out to people on a large scale. 

  • What is the difference between traditional media and digital media?

    What is the difference between tradition media and the digital world of media? Traditional media comprise of outlets such as TV, radio, and print (newspapers, magazines), while digital media encompasses all online platforms like websites and social media. While traditional media has a wider reach, digital media allows for greater interaction and targeted engagement through features like comments, likes, and shares.  

  • How do you ensure that visual content resonates with a target audience?

    Creating eye-catching visual content is all about getting into the groove of what your audience loves. Imagine it like crafting a masterpiece. You’re harmonising colours, images, and designs that perfectly sync with your audience’s vibes. Think of it as a strategic detective mission where research, feedback, and A/B testing play a crucial role in turning visuals into captivating magnets that draw your audience in. 

  • What sets your approach to pay-per-click (PPC) advertising apart from everyone else?

    With our pay-per-click (PPC) approach, we take the time to carry out keyword research, precise audience targeting, and comprehensive data analysis, with our full suite of in-house media executives, SEO specialists, and CRO experts. Researching and understanding your user’s search behaviour ensures that our ads are displayed to the right people at the right time, with continuous evaluation of campaign performances. This enables us to completely optimise strategies for optimal outcomes. 

  • Can you provide examples of successful multimedia campaigns you've executed?

    Our media team is one of the most experienced and connected in Australia. In our 30 year history, we have worked on dozens of successful multimedia campaigns for a range of companies across various industries. Some of our clients include OTR’s C-Coffee, Coopers, RAA and Flinders University. Checkout our case studies for more detail on how we have amplified their messages across multiple touchpoints.

We pride ourselves on being a truly integrated agency.

Working with kwpx means building a long-term partnership, accelerating growth and working towards your business goals. Our teams work closely to ensure a seamless experience, creating consistent touchpoints across the market, wherever you want to reach your customers.

Our extensive teams offer an unparalleled range of skills for your project, while our integrated approach ensures a smooth and seamless experience for you.

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Deeper
Connections
Better Business

Kwpx is a creative company that specialises in communication, and we respect how important language is to all Aboriginal Australians. As a company that works on Kaurna, Whadjuk Noongar, and Larrakia Country, we want to acknowledge the importance of connection to the Country. We take pride in everything we do and see reconciliation as important work for all Australians.

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Adelaide

Level 1, 251 Rundle Street
Adelaide SA 5000
08 8217 9100

Darwin

The Village Workplace
Level 1, 38 Parap Road
Parap NT 0820
08 8941 1799

FREMANTLE

131 High Street
Fremantle WA 6160
0422 174 663

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Adelaide
Level 1, 251 Rundle Street
Adelaide SA 5000
08 8217 9100
Darwin
The Village Workplace
Level 1, 38 Parap Road
Parap NT 0820
08 8941 1799
FREMANTLE
131 High Street
Fremantle WA 6160
0422 174 663
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