Brand & Advertising
Brand is what people say about you...
...when you're not in the room.
We, as one of Adelaide’s integrated advertising agency, strive to understand your business and your audience in order to build an empathetic and meaningful connection. Backed by research and driven by your business goals, our creative team design brands that start conversations and inspire actions. We bring brands to life. Brands that speak. Brands that connect.
Our history and reputation is built on years of creating household brands that forge long-lasting relationships between great companies and their loyal customers. Your brand is your identity. Shaping a strong brand is the best way to tell your story and connect with your people. It forms the foundation of your business and your purpose.
Our
brand
expertise
Brand Identity
Brand Architecture
Our thorough brand architecture process provides you with a solid strategy, aligned with your business goals, that allows you to streamline marketing efforts, and fosters consistent and compelling brand experiences.
Audits, Audience & Competitor Analysis
Sometimes the best thing you can do to move forward, is to review where you are, where you’ve been, and who is around you. We have multiple analysis and audit offerings to help your business take stock, and decide on the best step forward.
Our creative services include in-depth social media and brand audits, which examine your online presence and market positioning to ensure clear alignment with your business goals. We also conduct detailed UX analysis to understand how users interact with your digital platforms, alongside customer interviews and user testing that provide invaluable insights into customer needs and behaviours.
Additionally, our competitor analysis and SEO audits offer a deep dive into your industry, helping you identify where you stand up against your competitors and how to optimise your digital presence to outrank them. These assessments are tailored to uncover key insights that can guide your strategic planning and decision-making.
The findings from our audits are compiled into detailed reports, offering both a clear picture of your current landscape and actionable recommendations for moving forward. With our expertise, you’ll be equipped to make data-driven decisions that enhance your business’ performance and set the stage for future success.
Advertising & Content
As a passionate advertising agency, our advertising and content creation is driven by powerful storytelling and designed to build relationships and connection. We take the time to get to know you, your business, your team, what sets you apart in your industry, who your customers are and why they choose you.
Our diverse team of brand experts craft compelling narratives and designs captivating visuals that resonate with your target audience. From attention-grabbing ad campaigns that cut through the noise to engaging content that sparks conversations, we design and deliver solutions focussed on smashing your goals. We tell your brand’s story in a way that inspires, connects and drives action. We’re a brand agency that cares.
Spotlight on...
The Jodi Lee Foundation
The Jodi Lee Foundation
When Kellie Finlayson became a Jodi Lee Foundation Ambassador, we created an extension to the “Trust Your Gut” campaign, inviting Kellie into our office for an interview around her journey and what she hopes to achieve as an ambassador. Alongside this, our digital team built a custom, online symptom-checker.
- The interview was produced, filmed, photographed and edited all in house
- The film both tells Kellie’s story and inspires action in viewers
- The online Symptom Checker tool is user-friendly and completely online
- The checker gives viewers a quick and simple way to take the first step when it comes to assessing their symptoms
What is different about a kwpx brand?
Why us?Our method is DEEP™. This isn’t a marketing slogan, it is at the core of our philosophy. It is built into everything we do. And our brand experiences are no different.
All of our projects begin with a discovery phase. This time is focussed on digging deeper, on exposing the problem and building a solid foundation. We ask questions, we start with “why?”. We don’t believe in a one-size-fits-all approach. Your brand solution should be as unique as your business.
Our Brand Team
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Sam Talbot
Head of Advertising
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Corey Swaffer
Executive Creative Director
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Emily Johnson
Senior Account Manager
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Josh Fanning
Creative Director
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Joel van der Knaap
Senior Art Director
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Marine Monbeig
Brand Creative Producer & Delivery Lead
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Alex Cotterell
Producer
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Ben Spry
Production & Studio Lead
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Carlie Chenoweth
Integrated Creative
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Andrew Breeding
Studio Manager/Senior Graphic Designer
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Enrico Becker
Junior Integrated Graphic Designer
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Alex Mahon
Senior Creative
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Taras Zagajewski
Production Assistant/Content Producer
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Haydon Macleod
Designer
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Caitlin Massey
Digital Content Manager
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Alec Davis
Strategist
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Sam Davies
Managing Director
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Tristan Glover
Darwin Director
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Hannah Guilford
Integrated Design Lead
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Jazz King
Copywriter
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Mike Frier
Senior Integrated Creative - Darwin
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Monica Lawrie
Senior Integrated Creative
FAQs
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What is brand strategy?
Brand strategy is all about having a detailed plan that helps you decide how you want your target audience to see your brand. It’s like creating a character with its own personality traits, values, and how it interacts with others. This plan makes sure that no matter where people see your brand, it looks and feels the same, and creates a consistent and compelling identity in the market.
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What steps are involved in creating a consistent brand identity?
Creating a consistent brand identity involves several steps, including defining your brand’s mission, values, visual elements (such as logo and colour palette), and tone of voice. We then take all those elements and then apply them consistently across all the various touchpoints to ensure a united brand image.
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How long does it take to build a brand?
The time to build a brand can take time. It is based on many factors, such as the complexity of your industry, your target audience, and the strategies you implement. It’s a continuous process that requires time to establish a strong and lasting presence.
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Why is brand awareness so important?
Brand awareness is crucial because it helps customers recognise and remember you. It lays the foundation for building trust and loyalty and can influence purchasing decisions when customers are familiar with your offerings. When more people recognise your brand, they start trusting it and feeling loyal to it.
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How does effective branding contribute to customer trust and loyalty?
Effective branding creates a consistent and authentic image that resonates with customers, building a sense of trust and loyalty. When customers perceive your brand as trustworthy, they are more likely to become loyal followers. Strong branding helps define and communicate your core values.
Developing and showcasing these values through thoughtful branding, you can attract potential customers who align with your mission. Over time, these customers are likely to become repeat buyers and loyal advocates of your brand, proving that your investment in branding is well worth the effort.
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What types of businesses have you previously worked with to enhance their brand?
We’ve worked with a diverse range of businesses, from start-ups to established enterprises, across various industries – see our work here. Our experience spans B2B and B2C brands, giving us insights to tailor solutions to your unique requirements.
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I already have a strong customer base. Why would I need to create a brand when we already have a customer base?
While you may have a loyal customer base, a well-defined brand can help you differentiate yourself in the market, attract new customers, and deepen the emotional connection with your existing audience. A strong brand enhances customer loyalty and sets the foundation for continued growth.
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What makes our approach to brand strategy adaptable for diverse businesses?
Our brand strategy approach is customised to each business’s unique goals and industry. We understand that no two businesses are the same, and we tailor strategies to fit your specific needs and target audience.
We pride ourselves on being a truly integrated advertising agency.
Working with kwpx means building a long-term partnership, accelerating growth and working towards your business goals. Our teams (whether it be our digital crew, web or media team, or any of our brand gurus) always work closely to ensure a seamless experience, creating consistent touch-points across the market, wherever you want to reach your customers.
Our extensive teams offer an unparalleled range of skills for your project, while our integrated approach ensures a smooth and seamless experience for you.
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