Fresh Cut

When you mow the lawn your pride definitely grows.

With the format of BASSINTHEGRASS having had it's time in the sun, the festival was looking to reshape its offering, expand its remit, and increase its reach. This idea leant heavily into the cool and cutting edge culture of music festivals.

We wanted to embody the feeling of a globally- relevant, and culturally-confident major event. Through the aesthetic of our key art, our copy, and our imagery we refreshed our audiences perceptions of the brand; a fresh cut of a classic.