In an increasingly complex world, Bondi Parters put the puzzle together. With a distinct target market and a strong offering, they needed a visual identity and digital presence to match.
Bondi Partners is an advisory firm offering strategic counsel in a rapidly-evolving world.
With teams in Washington, Los Angeles, Sydney and Canberra and a real collaboration between the US & Aus, it was important to them that this relationship was represented.
Bondi Partners came to us with a strong vision for their brand. They have a well defined target market and were looking to extend their reputation as influential and trusted advisors in the political space.
They came to us seeking a ‘brand refresh’ and a solid new website to accurately reflect the high-end services they provide.
As a new client, our Darwin and Adelaide teams collaborated to ensure our approach to their brand identity, marketing assets, and website was streamlined and truly told their brand story, while providing a sleek and professional online experience for their potential clients.
We approached the rebrand by reviewing their current assets, understanding their objectives for the future,
and considering the message that they wanted to communicate to their target audience.
The refreshed Bondi Partners brand revolves around their logo, which extends into the visual language as a dynamic 5-point and 7-point star elements, symbolising their ability to translate the complex political landscapes of both Australia and the US.
The final deliverables of the rebrand included a comprehensive style guide, brochures, marketing assets, a complete website redesign, and more.
Their new website uses animation, stunning images and subtle design elements to provide a solid foundation for their digital presence.
Along the rebrand journey, we made sure that every consumer touchpoint conveyed professionalism, authority, and a forward-thinking approach to reflect the firm’s position as a thought leader and trusted advisor.
Check out the site here.