Media
As your media partner, we understand the importance of creating connections...
...we work to amplify your brand across the full customer journey.
We partner with brands that are ready to accelerate their growth. Brands who are ready to speak to their audience and, importantly, drive them to take action. Today’s marketing landscape has become shallow, driven by automation and algorithms. To create growth, we strive to understand problems before building the solutions.
We are highly experienced in the delivery of large and complex national campaigns. Our media planning and buying approach is based on integrity, independence and ingenuity. Our insightful use of data allows our planners to deliver best-in-class channel strategies that maximise our clients’ reach, impact and spend.
Our
media
expertise
Media Planning & Buying
Our media team are a dedicated group, focussed on making the most of your creative. The most beautiful, well designed, perfectly worded campaign is only effective if it is seen by the right people at the right time.
Our experienced media planners and buyers develop customised media strategies designed to reach your target audience, drive engagement, and deliver measurable results. From negotiating the best rates to optimising your media mix, we have the skills and expertise to maximise our clients’ reach, impact and get the most from your media spend.
Digital First Campaigns
Within today’s digital landscape, our media team’s goal is to empower your brand online and elevate your digital footprint. Our digital media campaigns are developed to engage, inspire, and convert your target audience.
From the initial strategic planning through to execution, we employ a data-driven approach ensuring every click, impression and interaction counts. With the optimal ad placements, compelling content creation and precise audience targeting, we unlock new levels of growth for your brand.
Digital Performance & Retargeting
Driven by your business goals, we focus on maximising the impact of your online marketing efforts. Our experienced media team are experts in tracking and analysing key performance metrics providing actionable insights and data-driven recommendations.
By leveraging retargeting techniques, we’re able to re-engage users who have shown interest in your brand, create maximum visibility, reinforce your message as well as focussing on optimising your conversion rate.
When a campaign goes live, we know the work has really just begun. We work tirelessly to deliver exceptional results and maximise the return on your advertising investment.
Media Partnerships & Sponsorships
Not all partnerships are created equal. We have long standing relationships with our media partners, ensuring we are in the best position to negotiate and secure the best position for your creative.
With a 30 year history, our media team are some of the most experienced and connected in the industry, driven by your goals, we work to boost your exposure and campaign reach.
Independent Media Planning & Buying
Remaining independent allows our media planning and buying teams to have a client-centric approach. With a collaborative approach, and without being locked into agreements or affiliations, we offer unbiased advice and tailor agile strategies that align with your unique needs and objectives.
Spotlight on...
Flinders University
Flinders University
We set out to amplify Flinders Universtiy’s Fearless campaign launch, to create a splash and to get noticed. It was critical to demonstrate to the stakeholders; faculty, teachers, business leaders and parents that Flinders University is: Fearless in what we say. Fearless in how we show up.
Innovative Stakeholder Engagement and Content Creation:
- A video series of ‘Fearless Conversations’ delivered as live streams, hosted by a journalist and key industry professionals
- Follow up articles and content for The Advertiser, the wider Newscorp ecosystem and Flinders University owned channels
- A print and digital media campaign
The result was accelerated growth of stakeholder engagement and SEO
What is different about kwpx media?
Why us?Our method is DEEP™. This isn’t a marketing slogan, it is at the core of our philosophy. It is built into everything we do. And our media offering is no different.
All of our work begins with a phase designed to go deeper and uncover insights. This time is focussed on exposing the problem and building a solid foundation. We ask questions, we start with “why?”. We don’t believe in a one-size-fits-all approach.
Our Media Team
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Kayla Bath
Senior Media Manager
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Sahara Boniface
Media Executive
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Jaimee Shurdington
Media Manager
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Natalie Morley
Executive Director of Media
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Sarah Aboulhosn
Media Manager
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Georgia Rowntree
Media Executive
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Elaine Zhang
Digital Media Executive
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Tierney Duffy
Media Executive
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Emma Flaherty
Media Manager
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Jodie Palmer
Media Director
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Kate Moroney
Media Executive
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Kellie Grant
Senior Media Manager
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Maddy Papilion
Senior Media Manager
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Michelle Grogan
Media Director
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Stephanie Diaz
Senior Digital Media Manager
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Tanya Salvi
Digital Media Executive
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Ella Le
Digital Media Executive
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Lisa Daniel
Senior Digital Media Manager
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Oliver Whelan
Digital Media Director
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Tessa Briscoe
Media Director
FAQs
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What is media?
Media refers to various communication channels used to share information, entertainment, and messages with a wide audience. It includes mediums like television, radio, newspapers, magazines, and the internet. Essentially, media is a way to communicate and reach out to people on a large scale.
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What is the difference between traditional media and digital media?
What is the difference between tradition media and the digital world of media? Traditional media comprise of outlets such as TV, radio, and print (newspapers, magazines), while digital media encompasses all online platforms like websites and social media. While traditional media has a wider reach, digital media allows for greater interaction and targeted engagement through features like comments, likes, and shares.
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How do you ensure that visual content resonates with a target audience?
Creating eye-catching visual content is all about getting into the groove of what your audience loves. Imagine it like crafting a masterpiece. You’re harmonising colours, images, and designs that perfectly sync with your audience’s vibes. Think of it as a strategic detective mission where research, feedback, and A/B testing play a crucial role in turning visuals into captivating magnets that draw your audience in.
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What sets your approach to pay-per-click (PPC) advertising apart from everyone else?
With our pay-per-click (PPC) approach, we take the time to carry out keyword research, precise audience targeting, and comprehensive data analysis, with our full suite of in-house media executives, SEO specialists, and CRO experts. Researching and understanding your user’s search behaviour ensures that our ads are displayed to the right people at the right time, with continuous evaluation of campaign performances. This enables us to completely optimise strategies for optimal outcomes.
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Can you provide examples of successful multimedia campaigns you've executed?
Our media team is one of the most experienced and connected in Australia. In our 30 year history, we have worked on dozens of successful multimedia campaigns for a range of companies across various industries. Some of our clients include OTR’s C-Coffee, Coopers, RAA and Flinders University. Checkout our case studies for more detail on how we have amplified their messages across multiple touchpoints.
We pride ourselves on being a truly integrated agency.
Working with kwpx means building a long-term partnership, accelerating growth and working towards your business goals. Our teams work closely to ensure a seamless experience, creating consistent touchpoints across the market, wherever you want to reach your customers.
Our extensive teams offer an unparalleled range of skills for your project, while our integrated approach ensures a smooth and seamless experience for you.
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