Darwin Festival

A refreshed identity

Graphic Design
Copywriting
Social Media Strategy & Management
Brochure and magazine design for Darwin Fest
 

The Challenge

In 2023, Darwin Festival encountered the formidable task of restoring visitation, ticket sales, sponsorship, and economic impact to the levels achieved prior to the pandemic.
A noteworthy hurdle in the post-pandemic era was the intense competition faced from interstate and international travel options. Additionally, the escalating cost of living and the heightened expenses associated with traveling to the

 

Northern Territory further necessitated the strategic repositioning of the Darwin Festival as a premier destination for Australians to rediscover and revel in.

The Festival also saw a change in leadership with a new creative director, which presented the opportunity for a refreshed visual identity.

Darwin Festival mobile design

The Solution

Working alongside the Darwin Festival team, we worked together to harmonise their vision and strategic objectives with the festival’s creative; reinvigorating the 2023 seasonal identity.

Keeping the festival’s signature, colourful and tropical style, we created a new and refreshed look and feel for the 2023 season, reflecting the festival’s energy and diverse line-up.

As well as new visuals, we enlisted our digital services team to enhance the online user experience.

Having a solid online presence and seamless experience for users created a strong foundation for local and interstate audiences, ensuring confidence for ticket buyers and locking in the festival as a must-do event for August.

The Results

At the time of writing, the Darwin Festival is due to kick off in 9 weeks time.

After a standout launch in May, promising ticket sales and and exciting build-up, the Festival is primed for success!

Over 50% of the Darwin Festival sales budget was met at 10 weeks out from the event, an improvement on numbers seen in previous years.

As with many festivals, typically the majority of ticket sales are sold in 4 weeks prior to event so we are really excited to see this year’s results. 

 
Darwin Fest print advertising

Let's chat

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Connections
Better Business

Kwpx is a creative company that specialises in communication, and we respect how important language is to all Aboriginal Australians. As a company that works on Kaurna, Whadjuk Noongar, and Larrakia Country, we want to acknowledge the importance of connection to the Country. We take pride in everything we do and see reconciliation as important work for all Australians.

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Adelaide

Level 1, 251 Rundle Street
Adelaide SA 5000
08 8217 9100

Darwin

The Village Workplace
Level 1, 38 Parap Road
Parap NT 0820
08 8941 1799

FREMANTLE

131 High Street
Fremantle WA 6160
0422 174 663

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Adelaide
Level 1, 251 Rundle Street
Adelaide SA 5000
08 8217 9100
Darwin
The Village Workplace
Level 1, 38 Parap Road
Parap NT 0820
08 8941 1799
FREMANTLE
131 High Street
Fremantle WA 6160
0422 174 663
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