Foodland’s 60th Birthday
The Challenge
Foodland have build their reputation on being the locals for locals. Foodland stores are all independently owned and they are passionate about supporting South Australian suppliers and farmers, working closely with them to bring the freshest products to customers.
Approaching their 60th Birthday, the people at Foodland were keen to celebrate with their customers, the people who made them who they are….the REAL Mighty South Aussies.
The Solution
Working closely with our partners in the Foodland team, the “Mighty Millions Giveaway” was created! An exciting competition, the giveaway allows customers to win vouchers to unique South Australian experiences.
For customers, the promotion was designed to gain attention, tell them about Foodland’s 60th milestone and highlight South Australian businesses by giving away prizes and promoting local tourism. For Foodland, on top of celebrating their Birthday, the promotion was centred around the launch of their new mobile app, creating a seamless digital experience for their loyal customers.
The Foodland mobile app was released at the same time
as the Mighty Millions Giveaway campaign and acted as the primary call to action.
Launching the product in this way created interest and motivated people to download. By doing this, Foodland customers are quickly and easily able to earn, collect and redeem their rewards. Simply by scanning at checkout the rewards are held in a digital wallet for collection and redemption later.
What better way to celebrate a birthday than by sharing over $20 Million dollars of local experiences.
The Path Forward
For kwpx, this was a brilliant opportunity to design, develop and launch a truly integrated project.
Utilising our newly bolstered digital team, our UX designers and App developers worked alongside our Brand team to create a vision, animate an attention grabbing 3D television commercial, promotional material alongside a slick, easy to use and customer-centric App.
Launched at the beginning of November, nearly $250,000 worth of prizes have already been won!
Future versions of the app aim to further empower and reward Foodland customers by delivering a personalised experience both online and instore.
The team at Foodland are committed to cross channel customer service excellence. We worked closely with them to ensure that their step into the digital space was a seamless one for customers.
The Foodland mobile app is available free in both the App Store and Google Play Store.
