Brand
Development
Our design team wanted to build energy and momentum into the brand, to help our client make their communications feel more expressive and contemporary.
The Challenge
Lot Fourteen brings South Australia’s leading capabilities in space, defence, hi-tech, creative industries, and enterprise together in one place. This major project is designed to provide a springboard for innovation, ideas and careers in our state and the nation.
With a wordmark already in place, Lot Fourteen approached KWPX to resolve the brand’s architecture and deliver a differentiated brand experience that would elevate the precinct and make it feel relevant in a global context.
Our work with Lot Fourteen began with a thorough review of the current brand and a clear understanding of our client’s ambitions for the future.
Visually, the challenge was to deliver a brand identity system that could flex for diverse audiences. We needed a colour and graphic system that would work for the many industries co-located on Lot Fourteen and feel inviting to visitors the from the general public right up to the Prime Minister.
The Solution
Inspired by the concept of Lot Fourteen being an enabler, we helped transform the precinct’s identity from a clever wordmark into a full brand system. We did this by introducing a distinctive graphic element and colour-coded system that brings to life the promise that this place is a springboard for new and innovative ventures.
Our design team wanted to build energy and momentum into the brand, to help our client make their communications feel more expressive and contemporary. While still delivering an identity that feels comfortable alongside brands such as Google.
The Result
We continue a close working relationship with Lot Fourteen,
And as the brand continues to evolve, so does the identity, constantly bringing innovation to life.
