Reframe What's Possible

In the job market it’s easy to feel like just another cover letter. Maxima sees more than the cover letter and dot points on your CV. Maxima, a national not-for-profit helping Australians find employment, sees the story its clients are trying to tell and helps them tell it. By turning real Maxima clients into the ‘directors’ of this campaign, real jobseekers became the proof in Maxima’s pudding. Real people who are reframing what’s possible.