A refreshed identity

Northern Territory further necessitated the strategic repositioning of the Darwin Festival as a premier destination for Australians to rediscover and revel in.

The Festival also saw a change in leadership with a new creative director, which presented the opportunity for a refreshed visual identity.

Working alongside the Darwin Festival team, we worked together to harmonise their vision and strategic objectives with the festival’s creative; reinvigorating the 2023 seasonal identity.

Keeping the festival’s signature, colourful and tropical style, we created a new and refreshed look and feel for the 2023 season, reflecting the festival’s energy and diverse line-up. ​

As well as new visuals, we enlisted our digital services team to enhance the online user experience.

Having a solid online presence and seamless experience for users created a strong foundation for local and interstate audiences, ensuring confidence for ticket buyers and locking in the festival as a must-do event for August.

At the time of writing, the Darwin Festival is due to kick off in 9 weeks time.

After a standout launch in May, promising ticket sales and and exciting build-up, the Festival is primed for success!

Over 50% of the Darwin Festival sales budget was met at 10 weeks out from the event, an improvement on numbers seen in previous years.

As with many festivals, typically the majority of ticket sales are sold in 4 weeks prior to event so we are really excited to see this year’s results.