Vili's
Vili’s Takeover
![](https://kwpx.au/wp-content/uploads/2024/05/Vilis-insitu-outdoor-1-960x540-1.jpg)
In the heart of South Australia, a state bound by fierce local pride, the interstate sale of 'local' pie brand Balfour's sent shockwaves through the community. Seizing the narrative, overnight, we blanketed Adelaide with billboards, knowing that a timely campaign could turn Balfours' exit into a powerful endorsement of Vili's.