South Australia is a pretty parochial state. We love local, and we love supporting brands that make our great state what it is. And if there’s one thing we love just as much, it’s our baked goods.
For more than 40 years, local legends Villi’s Bakery have been serving up delicious Pies to passionate South Aussies.
Villi’s are also one of kwpx’s longest running clients, working with KWP! on multiple campaigns way back in the 90s.
So, when the shocking news broke that arguably Villi’s biggest SA competitor had sold out to an evil interstate company, we decided to have a little fun…
With a simple but eye-catching message, we reminded South Aussies that, while lots of businesses choose to sell-out, some sell out in a good way.
A real take-over campaign, our billboards popped up overnight all across Adelaide.
As commuters heard the shocking news on morning radio, they probably glanced upwards and received a friendly reminder that
at least there is still one truly local bakery staying put and continuing to serve the goods every day.
This was a really fun project with a super quick turnaround time. It was great to see it go live, and even pickup an award from Best Ads!